Bezares SA Appoints Luis Eugui Ugarte as New Global Sales Director

Bezares SA Appoints Luis Eugui Ugarte as New Global Sales Director

Bezares SA, a world-leading manufacturer of hydraulic solutions, is delighted to announce the appointment of Luis Eugui Ugarte as the new Global Sales Director. With an impressive 20-year career in Marketing and Sales, Luis Eugui brings extensive expertise in business development and the management of sales teams.

Luis Eugui Ugarte possesses a strong focus on achieving results and a proven ability to lead and motivate teams. His communicative, dynamic, and enthusiastic profile makes him an ideal figure to drive Bezares’ growth in the global market.

Prior to joining Bezares, Luis Eugui held the position of Senior Regional Sales Manager, in the Commercial Products Business Unit at Iberia, where he demonstrated his ability to define successful sales strategies and lead sales teams with a focus on achieving objectives. During his tenure, he achieved significant growth in business volume and market share in the region.

In his new role as Global Sales Director at Bezares, Luis Eugui will be responsible for defining the commercial strategy, ensuring the fulfillment of key KPIs related to revenue and profitability. Additionally, he will lead and motivate the sales teams in charge of implementing specific commercial policies per product and brand.

“We are thrilled to welcome Luis Eugui to our leadership team at Bezares. His strong sales experience and ability to build strong relationships with key clients will be instrumental in the growth and expansion of our company globally,” said Emilio Nuñez, CEO of Bezares SA.

Luis Eugui Ugarte expressed his excitement about joining Bezares and leading the sales team to new horizons: “It is an honor to join such a respected and innovative company like Bezares. I am eager to work with the talented team and take our hydraulic solutions offering to a higher level.” Bezares SA is confident that Luis Eugui Ugarte‘s appointment as Global Sales Director will further strengthen its position as a leader in the hydraulic solutions market and pave the way for the company’s continued success worldwide.

The appointment of Luis Eugui Ugarte reinforces the company’s commitment to its Spanish roots while aiming for global expansion. This strategic move underlines Bezares SA‘s dedication to combining Spanish engineering excellence with a clear vision for the future, solidifying its position as a global leader in hydraulic solutions.

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